New media technologies are up and coming and current technologies that we use in researching, producing and post producing media products. This include things like CGI, green screen and using digital filming in stead of using film. I max is also a big part of media. Films are now filmed on a lot bigger film which is 70mm instead of your average cheaper 35mm. However even though it is a lot more expensive to use it also means that it produces a profit because it is new and exciting to the audience and draws people in.
In TV technology is always improving to make sure that the audience gets information and entertainment quicker and better quality. For example they have changed from analogue to digital. Analogue sends it scrambles it up in to loads and loads of pieces separating the sound and the picture and reassembles on our screen. This would have to be filmed on a huge camera which was impractical and slow to move and set up and it is not good quality. Also it was really difficult to edit it because you would have to re-record to edit it and you went through it when it was finished and did it wrong then you could have to re-record which wouldn’t be a problem but it loses quality every time to got back and change it. They then switched to digital which was far more effective. It uses digital technology so you can broadcast it quickly and easily. The editing is all done on programs just a final cut pro and there is a lot more room to make special effects which is so much more effective and faster. Using digital is really cheap. An analogue camera can coast up to £100 000 and digital is only £60 000. the digital cameras are also smaller and easy to move and set up. The quality of digital is never destroy and can be enhanced so is so much better.
Technologies help in all aspect of making a film for example in pre production you can film your story board with a digital stills camera, edit it and watch it back to make sure that all the shots go well together. You can use the internet to do intensive research or just to e-mail someone details. The construction of the shoot was good because we now use digital. This means that it is faster and is in better quality. You can now use green screen which is much better quality. The construction in post editing is probably the most dramatically improved of all these areas. You can now create huge explosions and turn someone into an alien just by using CGI. There is also a new technology call motion capture which was used to create characters like Davie Jones in Pirates of the Caribbean or more popular Gollum from lord of the ring. They film the person putting motion point around their body so that you can CGI a creature around them. Although it is not always used in Pop Videos there is always the option and I think it will become increasingly popular. CGI however is used a lot in music video to crate exciting and visually pleasing image to draw the image in and to make them look up-to-date and current so they will appeal to a large group of people. The exhibition in films is showing it in the IMAX in 3D and with special surround sounds. Although Pop Videos got always get that opportunity to be shown in a cinema it can only be watch on the TV at home. Soon people will start getting 3D TV in their living room so the option to bring 3D into music videos is very likely.
Throughout the preparation and creation of this music video I have used loads of new media technologies to help me. First of all I had to research. this meant that I had to look through and study a various amount of video so that I can understand the concept and different styles of music videos. For this I used website such as YouTube where I can look at loads of different videos. I then spent some time on music video channels to see what was most current and the different genres on the different channels. I found that there are big splits between commercial pop channels and rock and roll channel. I also would look at band websights to look at how the image of the music video integrates with the cover and the design of the website.
The planning was helped along also by the use of the internet, which is based on new media technologies. For this we needed loads of different props. The internet allowed us to look at different types of bird cages that we would have liked to use on Google Images and also on YouTube to look at the channel advert to experiment with what kind of style we want it to be. We also used prop sights to see what we could get. We then used technology to film the story board and edit it together. this meant that we could watch it and see what worked and what didn't work and it was quick and easy. We also used the camera to do the camera test on our leading lady. this was to make sure that she would work in the camera.
The construction of the shoot we use new digital cameras which was the Sony Z1. this meant that it was quite, easy and cheaper. It was also in better quality which meant the the music
video would be appealing to the audience. This also meant that we had a high ratio which means that we filmed about 70 shots and we ended up using 28. This gave us more choise in editing and made us more creative. New media technology is responsible for this. It would have been more but we were doing long fluid shots rather then quick sharp exciting shots. this means that all the material that we are shooting is working well and can be used. the cameras also allowed us to use slow motion which contributed to the dream like surreal film in the video.
The post production we used load of new technologies. We used a program called final cut pro in which we edited our video. We could sort through
them and select the right bits and put them in over the track easily. We then used Adobe after effect to put effects on the video which included the diffused edges which gave it a dream like feeling and innocence to it and I think it completed her image. We then had to colour balance to make sure all the lighting in each shot match and didn't look un continuity. We did have the option to shoot green screen but we had no use for it in out video. We also could have used 3D but we didn't want to because I don't think that it would have been right for our music video.
The distribution was excellent. It no longer needs to be shown on TV for people to see it. We could then put it on YouTube so that everyone could see it. It also means that we can track how many people has watched it and it allows people to comment on what they thought of it. We also can now burn it onto a disc and people can buy a DVD of out video.
Overall it is easy to see how new Technologies in media are taking over and improving the speed, quality and cheapness of media and is making it a lot more assessable foe everyone to use. I have already been using a lot of the new media Technologies to make this product better.
In TV technology is always improving to make sure that the audience gets information and entertainment quicker and better quality. For example they have changed from analogue to digital. Analogue sends it scrambles it up in to loads and loads of pieces separating the sound and the picture and reassembles on our screen. This would have to be filmed on a huge camera which was impractical and slow to move and set up and it is not good quality. Also it was really difficult to edit it because you would have to re-record to edit it and you went through it when it was finished and did it wrong then you could have to re-record which wouldn’t be a problem but it loses quality every time to got back and change it. They then switched to digital which was far more effective. It uses digital technology so you can broadcast it quickly and easily. The editing is all done on programs just a final cut pro and there is a lot more room to make special effects which is so much more effective and faster. Using digital is really cheap. An analogue camera can coast up to £100 000 and digital is only £60 000. the digital cameras are also smaller and easy to move and set up. The quality of digital is never destroy and can be enhanced so is so much better.
Technologies help in all aspect of making a film for example in pre production you can film your story board with a digital stills camera, edit it and watch it back to make sure that all the shots go well together. You can use the internet to do intensive research or just to e-mail someone details. The construction of the shoot was good because we now use digital. This means that it is faster and is in better quality. You can now use green screen which is much better quality. The construction in post editing is probably the most dramatically improved of all these areas. You can now create huge explosions and turn someone into an alien just by using CGI. There is also a new technology call motion capture which was used to create characters like Davie Jones in Pirates of the Caribbean or more popular Gollum from lord of the ring. They film the person putting motion point around their body so that you can CGI a creature around them. Although it is not always used in Pop Videos there is always the option and I think it will become increasingly popular. CGI however is used a lot in music video to crate exciting and visually pleasing image to draw the image in and to make them look up-to-date and current so they will appeal to a large group of people. The exhibition in films is showing it in the IMAX in 3D and with special surround sounds. Although Pop Videos got always get that opportunity to be shown in a cinema it can only be watch on the TV at home. Soon people will start getting 3D TV in their living room so the option to bring 3D into music videos is very likely.
Throughout the preparation and creation of this music video I have used loads of new media technologies to help me. First of all I had to research. this meant that I had to look through and study a various amount of video so that I can understand the concept and different styles of music videos. For this I used website such as YouTube where I can look at loads of different videos. I then spent some time on music video channels to see what was most current and the different genres on the different channels. I found that there are big splits between commercial pop channels and rock and roll channel. I also would look at band websights to look at how the image of the music video integrates with the cover and the design of the website.
The planning was helped along also by the use of the internet, which is based on new media technologies. For this we needed loads of different props. The internet allowed us to look at different types of bird cages that we would have liked to use on Google Images and also on YouTube to look at the channel advert to experiment with what kind of style we want it to be. We also used prop sights to see what we could get. We then used technology to film the story board and edit it together. this meant that we could watch it and see what worked and what didn't work and it was quick and easy. We also used the camera to do the camera test on our leading lady. this was to make sure that she would work in the camera.
The construction of the shoot we use new digital cameras which was the Sony Z1. this meant that it was quite, easy and cheaper. It was also in better quality which meant the the music
video would be appealing to the audience. This also meant that we had a high ratio which means that we filmed about 70 shots and we ended up using 28. This gave us more choise in editing and made us more creative. New media technology is responsible for this. It would have been more but we were doing long fluid shots rather then quick sharp exciting shots. this means that all the material that we are shooting is working well and can be used. the cameras also allowed us to use slow motion which contributed to the dream like surreal film in the video.The post production we used load of new technologies. We used a program called final cut pro in which we edited our video. We could sort through
them and select the right bits and put them in over the track easily. We then used Adobe after effect to put effects on the video which included the diffused edges which gave it a dream like feeling and innocence to it and I think it completed her image. We then had to colour balance to make sure all the lighting in each shot match and didn't look un continuity. We did have the option to shoot green screen but we had no use for it in out video. We also could have used 3D but we didn't want to because I don't think that it would have been right for our music video.The distribution was excellent. It no longer needs to be shown on TV for people to see it. We could then put it on YouTube so that everyone could see it. It also means that we can track how many people has watched it and it allows people to comment on what they thought of it. We also can now burn it onto a disc and people can buy a DVD of out video.
Overall it is easy to see how new Technologies in media are taking over and improving the speed, quality and cheapness of media and is making it a lot more assessable foe everyone to use. I have already been using a lot of the new media Technologies to make this product better.
