Monday, 13 September 2010

POP VIDEO AND MARKETING CAMPAIGN 2010/11

The Brief

Your task is to create
-Three Multi Media Products
-Aimed at a specific target audience or audiences
-To establish the image and brand of your singer or pop group
-Help sell the song, their first single from their first album
-As part of a multi media marketing campaign

The group or singer must be a NEW group (even if they are doing a copy of an existing song).

The song is a SINGLE from their FIRST ALBUM.

The actual products to be produced are:
-THE POP VIDEO
-A DIGIPAK for the ALBUM
-A MAGAZINE ADVERT for the ALBUM.

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