After shooting the video it was time to move on to the editing it. This is a really big part of the process and will suggest messages and decipher the story and genre of the music video. Over all I spent about 13 hours editing this music video over the space of about 3 weeks and have done the bulk of the work. In lessons a few lessons of the week the group would get together and look at the work and discuss which we liked and didn't like but other then that I worked in my free time by my self on the project. I didn't mind this because it meant that I could but my editing styles and skills to practice. 
We worked on a program called final cut pro which we also used in AS for our thriller so I knew roughly how to work it however last year were were more concentrating on sound as the filming was only three tracks. I had to learn much more then I did last year and my skills developed tenfold in the time that I spent editing the pop vid. We also briefly used adobe after affects to correct some of the colours on shots if the lighting colour was out. This is a really useful thing to know and I really enjoyed working in it.
At first we tried to sick to the story board as much as we could however there were a lot of shots that just didn't work and so we had to change it. Over the course of the time we ended up changing it twice because we found that the first cut just didn't look right and didn't structure or meaning to it. So we decided to drastically change it keep some bits in but creating much more structure and meaning in the song. This time we kept all the slow parts slow and all the fast bits fast. This meant that it was easy for the viewer to take it in and it seemed much more professional. This meant that we did not keep to our story board at all .
Our first try to edit this did not go well at all. First of all we tried using the techniques that many professionals do which is were you drag the entire song of each camera placement on the timeline and blade and delete the bits that don''t look good and then once you have done that with all the shots you tidy up and put in extra fill shots to make it seem more complete. This is a really good way of doing this however because were had a combination of slow motion and fast motion we found this quite hard to do and found that we worked much better and in much more ease with sticking the original way. We experimented with different shots and I think were we made our first assembly was in a very week position and I knew I still had a lot of work to do. This is the first Assembly.
After looking at the first assembly I noticed that very thing that I was going to be kept needs to be cut to the beat a lot more so that it doesn't look so messy. I went through then entire song putting markers on every beat so i could line up the shots with this. This immediately made things look a lot smoother and easier to watch. With the slow bits if was hard to know when I should make a transition so if a shot didn't work I had to really play around with at and put it different places and different lengths. because we didn't have a band element it was quite hard to work it in but by shooting the instruments with no one playing and scattering them through the sing worked really well.
Editing is a curtail part of creation your bands image, because the band shoot didn't work she is now a solo artist and so only ever focused on her and you don't see any other faces then so that the audience an purely concentrate and connect with her. In this industry 'Sex Sells' and I wanted her too look as sexy in a suggestive and poetic way as possible. The begging shot zooms into her past her face and near her crotch. This immediate gives her a little bit of edge because the very first second you see her she is a pretty angelic girl swinging but the shot reviles that she is a dark horse and has done naughty things. With this information you are then prepared for the rest of the music video because we carry on with her looking innocent and as if she is in deep thought and it oozes emotion. This allows the audience to connect with her which matches the lyrics of the song. It then moves into faster pass in the song which had aggressive lyrics and meanings. So I edited in a way where she seems aggressive, dominant and edgy. This swaps and changes back and froth thought the song but because we have a clear structure the audience wont got confused and can connect with the singer.
The first shot that I really love it the very end shot. I think that it is a really beautiful shot because it applies to the rule of thirds with her left eye placed the fist hot spot which makes her look good and beautiful but her facial expression is really seductive and a little naughty and so suggests that she has been bad. It was a really conclusive ending and gives high impact and is something that can remember.
We worked on a program called final cut pro which we also used in AS for our thriller so I knew roughly how to work it however last year were were more concentrating on sound as the filming was only three tracks. I had to learn much more then I did last year and my skills developed tenfold in the time that I spent editing the pop vid. We also briefly used adobe after affects to correct some of the colours on shots if the lighting colour was out. This is a really useful thing to know and I really enjoyed working in it.
At first we tried to sick to the story board as much as we could however there were a lot of shots that just didn't work and so we had to change it. Over the course of the time we ended up changing it twice because we found that the first cut just didn't look right and didn't structure or meaning to it. So we decided to drastically change it keep some bits in but creating much more structure and meaning in the song. This time we kept all the slow parts slow and all the fast bits fast. This meant that it was easy for the viewer to take it in and it seemed much more professional. This meant that we did not keep to our story board at all .
Our first try to edit this did not go well at all. First of all we tried using the techniques that many professionals do which is were you drag the entire song of each camera placement on the timeline and blade and delete the bits that don''t look good and then once you have done that with all the shots you tidy up and put in extra fill shots to make it seem more complete. This is a really good way of doing this however because were had a combination of slow motion and fast motion we found this quite hard to do and found that we worked much better and in much more ease with sticking the original way. We experimented with different shots and I think were we made our first assembly was in a very week position and I knew I still had a lot of work to do. This is the first Assembly.
After looking at the first assembly I noticed that very thing that I was going to be kept needs to be cut to the beat a lot more so that it doesn't look so messy. I went through then entire song putting markers on every beat so i could line up the shots with this. This immediately made things look a lot smoother and easier to watch. With the slow bits if was hard to know when I should make a transition so if a shot didn't work I had to really play around with at and put it different places and different lengths. because we didn't have a band element it was quite hard to work it in but by shooting the instruments with no one playing and scattering them through the sing worked really well.
Editing is a curtail part of creation your bands image, because the band shoot didn't work she is now a solo artist and so only ever focused on her and you don't see any other faces then so that the audience an purely concentrate and connect with her. In this industry 'Sex Sells' and I wanted her too look as sexy in a suggestive and poetic way as possible. The begging shot zooms into her past her face and near her crotch. This immediate gives her a little bit of edge because the very first second you see her she is a pretty angelic girl swinging but the shot reviles that she is a dark horse and has done naughty things. With this information you are then prepared for the rest of the music video because we carry on with her looking innocent and as if she is in deep thought and it oozes emotion. This allows the audience to connect with her which matches the lyrics of the song. It then moves into faster pass in the song which had aggressive lyrics and meanings. So I edited in a way where she seems aggressive, dominant and edgy. This swaps and changes back and froth thought the song but because we have a clear structure the audience wont got confused and can connect with the singer.
The first shot that I really love it the very end shot. I think that it is a really beautiful shot because it applies to the rule of thirds with her left eye placed the fist hot spot which makes her look good and beautiful but her facial expression is really seductive and a little naughty and so suggests that she has been bad. It was a really conclusive ending and gives high impact and is something that can remember.
The second shot that I like is the first shot of this video because like the ending shot it is high impact. It really draws you into the video. It starts off really beautiful and beautiful and then when you keep watching it and it zooms into her crouch and so ends as if she has done something bad and that she is not as innocent as you first think.
The third shot that I really like is the shoot the shot where she grabs the bar just on the eat. I like this because of the tracking around her gives the cage movement and energy. I love the way she grabs her hair and looks in pain because it gives it mood and attitude. It really contributes to the message of the video. 
The fourth shot I loved was the shot of the guitars. I thought that these were really nice because they brought another element to the video. I shot it myself and I wanted it to look as though no one was plucking it. This looked really effective and kind of ery. I also shot it in slow motion because you can see the vibrations of the stings, also it would fit into the theme of the rest of the music video and because I know I wanted it in the slow parts of the song.
At first we tried really hard to make sure that everything looked although they matched and make sure that the continuity was good however sometime it didn't work and so it confused the viewer having a mixture in all places with no structure. So once we had come up with the new plan of having the slow bits in slow-motion only and the fast bits in normal we also thought that we can not have the slow bit in discontinuity which meant that it would edgy and create a exciting look in a not very exciting part of the song. The fast bits we did have continuity running through it because then other wise it is hard to see what is going on and what and the audience will feel disorientated.
Before we started editing we studied a theorist called negus. He said that there are different conventions that you need to have in our pop video to make it work. When I was editing the video I kept these in mind. First of all were were creating an image that she was innocent but she has a dark secret that she is keeping so I but it shots that were innocent with some that were really sexy. This went well because the older audience will understand this but possibly the younger audience will not catch on and just see her as a role model. I also made sure that we varied the camera movement with tracking pans and tilts. When I was in tiding up the video to make it look good I made sure all the fast bits were cut on a beat to make it flow easier.
The fourth shot I loved was the shot of the guitars. I thought that these were really nice because they brought another element to the video. I shot it myself and I wanted it to look as though no one was plucking it. This looked really effective and kind of ery. I also shot it in slow motion because you can see the vibrations of the stings, also it would fit into the theme of the rest of the music video and because I know I wanted it in the slow parts of the song.
At first we tried really hard to make sure that everything looked although they matched and make sure that the continuity was good however sometime it didn't work and so it confused the viewer having a mixture in all places with no structure. So once we had come up with the new plan of having the slow bits in slow-motion only and the fast bits in normal we also thought that we can not have the slow bit in discontinuity which meant that it would edgy and create a exciting look in a not very exciting part of the song. The fast bits we did have continuity running through it because then other wise it is hard to see what is going on and what and the audience will feel disorientated.
Before we started editing we studied a theorist called negus. He said that there are different conventions that you need to have in our pop video to make it work. When I was editing the video I kept these in mind. First of all were were creating an image that she was innocent but she has a dark secret that she is keeping so I but it shots that were innocent with some that were really sexy. This went well because the older audience will understand this but possibly the younger audience will not catch on and just see her as a role model. I also made sure that we varied the camera movement with tracking pans and tilts. When I was in tiding up the video to make it look good I made sure all the fast bits were cut on a beat to make it flow easier.
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