To answer this task I created a slide show to adress four things.
SYNERGY to stress how the image have to be convay through the pop video, the magazine advert and the digi pack cover to consistantly communicate the brand we are tryinh to create in the public mind.
THE IDEAS OF RICHARD DYER ABOUT STARDOM where he stresses that a star has to have certain qualities such as being youthful and rebelious, while two paradoxes also operate. I try and aply this to our pop video.
THE THEORIST CARLSSON EXPLORES THE IDEA THAT A POP VIDEO STAR IS ONE OF THREE THINGS. I try and analyse how and why our singer is a commercial exhibitionist or a televised bard or a electronic shaman, as Carlsson defines them.
THE IDEA OF LEVI STRAUSS AND UNIVERSAL MYTHS is also relivent and I try and show how our pop video and singer and song explore to important universal myths.
The slide show explores all these ideas and trys to apply them to our pop video and other products.
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